Pretty In Punk
I've been contacted on a fairly regular basis since I started the business by those who want to sell my wares in their store or feature me in a magazine's article. The emails almost always start the same: "we love the feminist angle", as if to warm me up, followed by "we want to curate a selection of female artists", "we want to empower women", "we want to create a space for women", and so on.
The final element in the lunar cycle - or the first, depending on which way you look at it - is the one that I personally crave the most: water.
Of course water isn't something only I thirst for as it is vital to all life. Approximately 80% of our human bodies are made up of water, so any deficit will lead us racing to the shower or tap. It nourishes the planet, offers refreshment to all it's human and non-human inhabitants, and is essential for crop and plant growth, thus the provision of all food.
I know I am not alone here in saying that fall is my absolute FAVOURITE season. Hands down. No competition. But my love for it goes beyond the aesthetic and weather.
Despite leaving education 13 years ago I have never been able to shake the academic year calendar - perhaps I'm just not meant to - and as a result fall is my 'New Year'. I feel the most alive, energetic and optimistic around this time; and consequently it has (at least post-education) typically been the time of year I make the most life changes. I have ended relationships, left jobs, and moved city/country/continent. I haven't always started something new, but I have always shed something old. For as long as I can remember it has been my season to purge.
"That which we call a rose. By any other name would smell as sweet."
Unfortunately, what might have been true in 16th century England, at least according to Shakespeare, is most definitely not true in 21st century business.
When I started Curly Sue it was a side project to my full time bakery, and one that I hadn't anticipated growing to the size it is now. As a result, and as hindsight kindly taught me, I rather foolishly didn't put nearly enough time into choosing a name as I should have.