Pretty In Punk (then named Curly Sue*) started in 2016 as a super secret side hustle to a hardcore vegan bakery and radical social project I ran in Berlin, full time and alone. I needed some anonymity after being dragged through the mud on more than one occasion by a deeply hypocritical and vicious political scene, as well as a creative outlet that would take me out of the kitchen from time to time.
The premise of the project was simple: create something, anything, from that which I'd scribbled down in countless notebooks or left swirling around my head. The time had come to transform these ideas into a digital design and finally a tangible item, each of which now represents a little piece of me and the collective sum of which goes some way to making me whole.
* Curious to know why I changed the name? You can read that here.